Hashtags have been used to organise the contents and knowledge areas of SHOWING STYRIA at the Kunsthaus Graz into an overall structure. A hashtag is a keyword or phrase preceded by the hash symbol and makes messages with a particular content or theme easier to search for on social networks. This character string serves as a meta tag and meta comment. The same principle is applied to the exhibition, the library and the digital catalogue, creating a fluid classification system with links between the show’s contents. It differs from conventional classification systems in that it promotes a pluralisation of knowledge. Christian Konrad and Viktoria Hohl have created a visual interpretation of the hashtags. The design illustrates their respective meanings.